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Writer's pictureFlourish Apothecary

Planet Before Profit

Updated: Jun 21


In an age where ease and efficiency is deemed number one, how do we slow down and take a closer look at our spending habits?


Flourish Apothecary, Victoria BC, Vancouver Island, Environmental Impact, Consumerism

It's no surprise that most businesses thrive on a mindset of profit. What can we purchase the most of, for the least amount of money, that will net the most profit in the end? While there is nothing inherently wrong about this way of thinking, it does tend to breed some pretty unhealthy behaviors and habits.

“When we maintain the mantra of 'planet before profit', we ensure that our priorities are where they need to be in order to build a sustainable business and lifestyle.”

It has never been more apparent that the world is in a state of crisis. Temperatures are fluctuating more drastically, entire plant and animal species are going extinct, and we have more waste than we even know what to do with.

So how do our shopping habits play a role in this?

When we purchase something, we are creating both a literal, traceable impact on the earth, as well as casting a vibrational vote in the direction we would like to be heading. It's important to ask yourself questions such as "Who am I supporting when I purchase this/where is my money going?", "How important is it to buy this right now?", "What impact will this product have on the planet when I am done with it?", and "Is there a more sustainable place to buy from, or a more sustainable product to purchase instead of the one I have in mind?".

I know how easy it is to get sucked into consumerism. We're all born into the middle of it, whether we like it or not. But when we go shopping equipped with the tools to remember what's truly important, we can make a very big difference in the world. At the end of the day, it is up to all of us to cast that vibrational (and physical) vote, by making sure we are aware of and care about where our items are coming from, how they are made, and who we support in the process of purchasing them. When we maintain the mantra of 'planet before profit', we ensure that our priorities are where they need to be in order to build a truly sustainable business and lifestyle.


Our promise to you:


At Flourish Apothecary of Victoria, BC, we care about our customers, the planet, and our collective future within it. We make sure to follow the guidelines and common etiquette of wildcrafting, never damaging or decimating an area flourishing in herbal abundance for selfish reasons. We support local, organic farmers and producers here on Vancouver Island, shaking hands and building lasting relationships with the people who lovingly grow the medicinal herbs that make their way to you through each of our products. We are proud to be a zero-waste company, always taking the time to research our most planet-friendly options when it comes to creating, packaging, and transporting our items. You can read more about our commitment to sustainable practices on our FAQ page here.





Flourish Apothecary Logo, Victoria BC, Vancouver Island

Flourish Apothecary of Victoria, BC is a woman-owned online herbal shop specializing in organic and wild-crafted natural health products. Each product is hand-crafted from freshly harvested medicinal herbs on Vancouver Island. We believe in planet before profit, and emphasize sustainable business practices to ensure we can deliver the highest-quality goods without having a negative affect on the planet.


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